The campaign significantly increased Top of Mind Awareness (+8 points) for Romano's Macaroni Grill in the radio test markets.
Combining radio with TV had a stronger impact on Top of Mind Awareness per exposure than just TV alone.
Many restaurant marketers seek to increase Top of Mind Awareness because when consumers are considering options of where to dine out, the restaurants that are top of mind get a higher%age of sales.
This research did not examine the role of other media beyond TV and radio in the mix, as the purpose of the research was to focus on whether radio could complement TV for a restaurant advertiser seeking to increase Top of Mind Awareness.
Cost-cutting was also top of mind
for the survey participants.
We've learned from the aftermath of recent natural disasters that financial preparedness is not always top of mind
," said Union Bank's Executive Vice President Ronald Kendrick.
Under the agreement, Top of Mind will utilize Tangoe's patent-pending Communications Management Platform (CMP) software to enhance current service offerings to mid- and large-sized Brazilian organizations.
As a Tangoe TEM Outsource Partner, Top of Mind will offer Brazilian companies and global organizations with significant presence in Latin America the ability to implement CMP as an in-house enterprise infrastructure solution.
Through our partnership with Tangoe, Top of Mind will raise the TEM segment in Brazil to the next level, offering our customers solutions beyond isolated bill audits, verbal contract renegotiations, and call accounting solutions.
And while finances are top of mind
, why not take the time to consider something you can control - your retirement savings.
The solution goes beyond e-communications for keeping brands top of mind
Further, when a consumer thinks of braking performance, GS610(TM) will be top of mind
and the brand of choice.
E[acute accent]"Disaster recovery is top of mind
for every business and I'm pleased to join a company that is delivering an affordable and easy to deploy solution," said Bakos.
Among Mexican consumers, LYCRA(R) fiber is positioned as a top of mind
brand to provide stretch, recovery, fit and comfort to garments.
Structural damage to buildings may be top of mind
, but business owners should also consider shake damage to nonstructural systems, equipment and stock," said Lebovitz.