sound bite

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sound bite

A short, striking, quotable statement well suited to a television news program. For example, He's extremely good at sound bites, but a really substantive speech is beyond him. This slangy expression, first recorded in 1980, originated in political campaigns in which candidates tried to get across a particular message or get publicity by having it picked up in newscasts.
See also: bite, sound
References in periodicals archive ?
SOUNDBITE 3 - Francois Hollande, French president (French, 11 sec):
The study concludes that SoundBite significantly benefitted patients in the APHAB categories of ease of communication, reverberation, background noise, and the overall global hearing score.
By partnering with SoundBite, Stage Stores has been able to optimize their customer outreach, increasing interactions by adding an additional communications channel to its voice communications.
The SoundBite device was found to be safe for long-term use, as there were no medical, dental, or audiologic product-or procedure-related adverse events after 6 months of wearing the system.
SoundBite Communications is a leading provider of cloud-based, multi-channel, proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships.
SOUNDBITE It would be nice to win the pick-up but you could always go out and buy one of those - you can''t buy the status the Fferm Ffactor title has to offer, and no one can take it away from you.
Soundbite Learning says that downloads have now cleared the 100,000 mark, and that it is working with 110 schools across the UK.
SoundBite said the Open Access products from NMS offer built-in VoIP capabilities and are future-proof, making them well suited to helping it move applications to VoIP.
The study concludes that SoundBite delivered "consistently greater benefit" for patients compared to BAHI, as assessed by APHAB scores.
The solution leverages SoundBite's Dialog Engine and Agent Text Portal, features available on SoundBite Engage, the company's multichannel communications platform.
Because David Cameron, if elected, will continue with the same Thatcherite/Blairite policies, his "broken society" soundbite, while mainly appealing to those on the right, will nevertheless be just as equally meaningless as that of Tony Blair.
PERFECT 10 LOWDOWN ON FARMERS IN THE FRAME NAME Eleri Wyn Williams AGE 52 FARMS Parlla Isa, Tywyn FAST FACT Eleri breeds traditional sheepdogs at her farm in Tywyn SOUNDBITE "There are three female competitors and we're all determined to show the men that we can hack it" NAME Geraint Siddall AGE 23 FARMS Bryn Hywydd, Niwbwrch FAST FACT Geraint's dream holiday would be to work on a ranch in America SOUNDBITE "Once the competition begins, then there'll be no friends.
SoundBite Communications has released a new product, Intelligent Communications Platform for Collections.
Not only did several local TV affiliates miss having a reporter at UCLA that day, but those that did could only run a soundbite or two from Lavin - and most went with the coach's quote about how Pitino was an ``opportunist.
But I think that as we on the left try to re-imagine what the role of the press--and the left--should be in the age of soundbite journalism and mega-media mergers, we would do well to stand back from Limbaugh's rightwing rhetoric and consider the shrewdness of his approach.