simple

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in simple English

In clear, straightforward, and uncomplicated English terminology. Chronic atherosclerosis in the coronary arteries has stopped oxygen-rich blood from reaching the heart, leading to a myocardial infarction. In simple English, you've suffered a heart attack. I wish these software agreements would be written in simple English, rather than this legalese gobbledygook.
See also: English, simple

have a bad case of the simples

Rur. to be stupid. That boy has a bad case of the simples. He can't understand anything. She acts smart enough on the playground, but get her in the classroom and she has a bad case of the simples.
See also: bad, case, have, of, simple

pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

pure and simple

plainly, and without having to say anything else They closed the museum because, pure and simple, it cost too much to run. No one talked about issues or referred to facts - it was just gossip, pure and simple.
Usage notes: sometimes used in the form purely and simply: It was purely and simply the most marvelous vacation.
See also: and, pure, simple

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in classic literature ?
The verbal style of the ballads, like their spirit, is vigorous and simple, generally unpolished and sometimes rough, but often powerful with its terse dramatic suggestiveness.
Nevertheless I should still maintain, that of relatives some have a quality attached to either term of the relation; others are simple and have their correlatives simple.
He next explains the difference between simple and complex ideas, and explains that a complex idea may occur without any similar complex impression.
Nevertheless, it is impossible to doubt that in the main simple images are copies of similar simple sensations which have occurred earlier, and that the same is true of complex images in all cases of memory as opposed to mere imagination.
When the doubt that I had hushed asleep first laid its weary weight on her heart, the true face owned all, and said, in its own frank, simple language--I am sorry for him; I am sorry for myself.
I dare say, there are men who prefer even looking at objects by twilight, for the simple reason, that they see better at that time of the day.
Ellen started; for the earnestness and simple sincerity of her companion's manner had produced a certain degree of credulity, even on her buoyant mind.
She described, with an accuracy that might have raised suspicions of her own movements in the mind of one less simple than her auditor, the manner in which the beasts burst out of the encampment, and the headlong speed with which they had dispersed themselves over the open plain.
Really Simple Systems, London, the largest UK vendor of cloud CRM systems has announced the availability of the Really Simple Systems CRM API (Application Programme Interface).
Simple readership surveys can be effective without eating up a lot of time.
While many think of home improvement as remodeling bathrooms and upgrading kitchen countertops, there is a much simpler and more cost effective way to add value to your home called electronic home improvement and it begins with the simple replacement of a light switch.
Today at the PMA 2006 International Tradeshow and Convention, Simple Star introduced PhotoShowTV, a revolutionary way for new digital consumers to enjoy their digital photos as high-quality, full motion video with stereo sound on their TVs.
SIMPLE STAR ANNOUNCES NEW PHOTOSHOW 4 HOME DVD ADD ON; USERS CAN CREATE AND BURN DVDS AT HOME FOR ENJOYING MEMORIES ON TV
SAN FRANCISCO -- Simple Star, the leading developer of easy-to-use consumer photo software, announced today that PENTAX will bundle Simple Star's PhotoShow software suite into its new line of PENTAX Optio digital cameras.