shotgun approach

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shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun
References in periodicals archive ?
Well-targeted communication designed with the benefit of research is also more cost effective than shotgun approaches.
The first half of the book covers current methodologies, ranging from global to targeted lipidomics and shotgun approaches, while the second part discusses the role of lipidomics in biomedical and pharmaceutical research, covering such diverse fields as inflammation, metabolic syndrome, cardiovascular and neurological disease.
Loyalty programs can be either a competitive weapon, if leveraged effectively, or a significant profit inhibitor, if shotgun approaches are employed.