pure and simple

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pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

pure and simple

plainly, and without having to say anything else They closed the museum because, pure and simple, it cost too much to run. No one talked about issues or referred to facts - it was just gossip, pure and simple.
Usage notes: sometimes used in the form purely and simply: It was purely and simply the most marvelous vacation.
See also: and, pure, simple

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in classic literature ?
But I tell you plain and simple, the best of you ain't knee-high fit to tie Daylight's moccasin strings.
Well, I went over and sat down by Henry's bed and I says to him, says I, jest right out plain and simple, for if a thing's got to be told it may as well be told first as last, says I, `Mate, I reckon you've got your sailing orders this time,' I was sorter quaking inside, for it's an awful thing to have to tell a man who hain't any idea he's dying that he is.
In like manner, we shall represent human nature at first to the keen appetite of our reader, in that more plain and simple manner in which it is found in the country, and shall hereafter hash and ragoo it with all the high French and Italian seasoning of affectation and vice which courts and cities afford.
But I do not pretend that my protestations should acquit me; I rest my innocence on a plain and simple explanation of the facts which have been adduced against me, and I hope the character I have always borne will incline my judges to a favourable interpretation where any circumstance appears doubtful or suspicious.
All within-doors is very plain and simple, as it ought to be, but arranged with a view to peace and comfort.
Pickwick, growing warmer as the subject presented itself in more glowing colours before him--'I should then, Sir, come to the plain and simple question, "Will you have me?
Their plain and simple dress, the distance which the child had come alone, their agitation and delight, and the tears they shed, would have told their history by themselves.
Islam Plain and Simple has also been endorsed by Dr.