play in Peoria

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play in Peoria

Be acceptable to the average consumer or constituent. For example, We've tested this new soup in several markets, but will it play in Peoria? This expression originated among touring theater companies trying to make sure their productions would win favor in America's heartland, symbolized by the small city of Peoria, Illinois.
See also: play

play in Peoria

find favour with the average person, especially the average consumer. US informal
Peoria is a town in the state of Illinois, and the expression originated in the world of touring theatre, denoting a play that would be commercially successful in an average middlebrow place.
See also: play

play in Peoria

Slang
To be acceptable to average constituents or consumers.
See also: play
References in periodicals archive ?
A location in Peoria has been an integral part of our plan for growth in Central Illinois," says Portillos CEO Keith Kinsey.
Busey currently operates five branches within the Peoria area.
Morrill describes Peoria as a relatively big city with a small town feel, an archetypal Midwestern community that is, above all, a great place for families.
The Peoria Farmer's Market at the Metro Centre was founded in 1977 by community leader Marvin L.
The Vatican congregation is studying the sainthood cause of Sheen, a central Illinois native and priest of the Peoria diocese who became an internationally known evangelist, radio/TV personality, writer and missionary.
SG * Peoria sold commemorative bricks that will line the future shooting range.
Four Points by Sheraton Downtown Peoria is owned by SPE LO Holdings, LLC, and will feature 319 guest rooms, meeting facilities, a full-service restaurant, indoor pool, and other amenities.
Still, Peoria has a long way to go to connect all the dots of its strategic planning and performance measurement systems and become a truly data-driven organization.
Included in the deal are five weeklies: the Peoria Times-Observer; the Chillicothe Times-Bulletin; the Morton Times-News; The East Peoria Times-Courier; and the Washington Times-Reporter.
At the West Peoria Avenue location, we were able to lock in a long-term lease at a rate significantly below market," said Najarian, who was assisted by local Phoenix broker Rick Collins of Ross Brown Partners.
On the job in East Peoria, it traveled from pile to pile on the 30-acre site, producing a gradable material in one pass.
Pekin, town of more than 30,000, is adjacent to Peoria, Ill.
I would like to make some clarifications regarding your article "Not on Gay Road" [The Nation, March 15], which unjustly portrayed Peoria, Ill.
San Diego Padres director of player development Tye Waller told The Register-Guard on Monday that he is headed to Peoria, Ariz.
Elizabeth Anne Moore, who continues to teach reading at Browne High School in Phoenix, won an injunction in April from the Peoria Justice Court, against a student.
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