Sixty-seven percent of young people reported that meth was readily available;
Twenty-five percent saw little or no risk in using meth.
39) Many teens believed--incorrectly--that meth was a party drug like alcohol, marijuana, or ecstasy, and that it was not an addictive drug like heroin.
Drawing on this and other research, the Meth Project developed a hard-hitting, integrated media campaign designed to "unsell" meth to teens.
Meth will cause you to act in a way that you do not want to act.
Meth affects many people's lives other than the user.
41) Other ads draw on equally disturbing images, including graphic illustrations of the decay of users' bodies, young girls selling their bodies to older men for meth, violent criminal behavior committed by meth-hungry teens, and groups of meth users leaving their friends to die.
One of the most successful was Paint the State, a first of its kind public art contest aimed at communicating the risks of meth use through public art.
Truckers who had battled meth addiction stopped on the sides of roads to share their stories with teens putting up anti-meth signs.
The Meth Project initially required a substantial investment of funds and required continuous reevaluation of the effectiveness of its messages.
49) In fact, teens in Montana today view meth as more dangerous than heroin.
The Project has had a significant impact on the perceived benefits of using meth.
The evidence suggests that these changes stem in large part from the Meth Project.
The success of the Meth Project in changing attitudes and behavior has led the White House Office of National Drug Control Policy to cite the Meth Project as a model program.
The Meth Project has been so widely adopted in part because it is an effective program from a cost-benefit analysis.