the grey pound

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the grey pound

The economic purchasing power of elderly people as a group. Primarily heard in UK. As the baby-boom generation enters old age, many different markets are trying to capitalize on the burgeoning influence of the grey pound.
See also: grey, pound
References in periodicals archive ?
Cllr Tom White (Lab, Henley), chairman of the policy team, said: "I believe with one third of the population of the city over 50, the potential for the grey pound for commercial activity in the city centre is absolutely tremendous.
The site launch comes after a survey for Saga showed that the grey pound is helping to drive the online economy.
NEARLY 300,000 properties in England are now second or holiday homes, with a third bought by the grey pound, owners aged between 55 and 64.
Personal care specialist Garnier has recognised the power of the ever-growing grey pound with new products aimed at mature skins.
Maggie Smith and Kevin Kline team up for another comedy-drama ergonomically designed to vacuum up the grey pound - that huge section of over-sixties cinemagoers who made The Best Exotic Marigold Hotel such a smash.
Harrogate, underpinned by rich landowners, inherited wealth and the grey pound, can, I suspect, get through the bad times the better.
Vodafone came up with their specially designed "Simply" handset to take advantage of the grey pound last year.
The power of the grey pound has never been so important to the UK economy or the travel industry, according to new research.
Retirement For Two by Dr Maryanne Vandervelde Published by Piatkus Books WITH the baby-boomer generation coming up for retirement age, more than ever before retiring in their early fifties, and business leaders admitting they are targeting the so-called grey pound, it makes sense that there should be information available on planning what will be for most a massive lifestyle change.
According to Irish Life the grey pound has become a big mover in modern day investments.
The grey pound is the number one target for Chrysler as the American car maker goes about launching a new medium-sized saloon.
The new travel company, forged from the pounds 200 million merger of the Coach Holiday Group and Shearings, will target the grey pound.
As far as movies courting the grey pound go, this certainly isn't The Best Exotic Marigold Hotel.
The population is getting older, and wiser, by the day and the grey pound is gaining in strength - and more and more are finding 'pubs' no-go zones of hellish noise and booze-fuelled violence and insanity.
Following the successes of The Best Exotic Marigold Hotel and Quartet, it's time to court the grey pound once more with a drama focusing on an OAP choir.