Our goal is to provide useful, timely, and accurate information for everyone who wants to learn more about real leadership and greenwashing
in the green building sector.
is not new; it will continue as long as there are both absolute and positional benefits to be derived.
One of the groups leading the charge against greenwashing
Be wary and independently evaluate vendor green claims for greenwashing
and that some marketers are exploiting consumers' demand for third-party certification by creating fake labels or false suggestions of third-party endorsement," he added.
The term greenwashing
was coined more than 20 years ago in an essay about the hotel industry's practice of placing placards in rooms asking guests to consider reusing towels to reduce water use and ostensibly save the planet.
According to the report, a rise in green marketing efforts has been matched by a nearly equal rise in claims of greenwashing
by activists, bloggers and others.
A common method of greenwashing
is using packaging that is coloured green or drawing attention to one sustainable aspect of a product that has many other environmentally degrading attributes.
is a term used to describe the act of labeling or otherwise marketing a product as "green," or making some other environmental marketing claim about a product, without properly substantiating the claim.
Most cases of greenwashing
we find are cases of overstatement or exaggeration, not outright falsehoods," McDougall said, adding that he worries cynicism will keep consumers' from making environmental change.
, a term for falsely claiming to have environmental policies is not uncommon among unscrupulous businesses hoping to attract consumers that seek cleaner, healthier products for them and the planet.
Arava was revealed as a sterling practitioner of Israeli government efforts to 'Rebrand Israel' through greenwashing
and the arts.
These are subterfuges designed to allow business-as-usual to continue, under a pretense of action, a greenwashing
Claims that are not intentionally misleading but nevertheless lack precision commit the "sin of vagueness" and are another form of greenwashing
The green movement is no exception, and Greenwashing
- misleading consumers or exaggerating a company or product's environmental status in order to get a share of the green pound - is rife.