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dead on arrival

   Also found in: Medical, Acronyms, Wikipedia 0.01 sec.
dead on arrival
without any chance for success dead in the water Five years ago the industry appeared dead on arrival. The idea of legalizing some drugs is a concept that's dead on arrival in many law enforcement circles.
Usage notes: often used in referring to something that must be voted on: Healthcare reform was dead on arrival.
Etymology: based on the literal meaning of dead on arrival (not alive when brought to a hospital)
See also: dead


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He was pronounced dead on arrival (DOA) at Vanderbilt University Medical Center in 1986.
Craig Morrison, 20, landed on rocks and was dead on arrival at hospital.
He finds that too many companies make significant mistakes in judging markets, positioning products, delivering products that are dead on arrival, assessing the competition, establishing realistic budgets and timing, and believing false marketing intelligence.
 
 
 
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