Over the past five years the Cheerios
event has become an important fundraiser for Childline and last year more than EUR260,000 was raised for Childline.
That wager paid off for Yoplait, as did a move to add new flavors like apple-cinnamon and honey-nut to the company's Cheerios
are a staple in a traveling toddler's diet.
First Book takes great pride in partnering with Cheerios
as part of the Spoonfuls of Stories initiative.
One year ago, in November 2012, GMO Inside starting calling on consumers to put pressure on General Mills to make Cheerios
without GMOs due to concerns over the health and environmental impacts of GMOs.
Along with the tools on the website, eating MultiGrain Cheerios
cereal in the morning is another simple step Americans can take toward helping to manage their weight.
We are proud to support a proven champion in Austin Dillon, a driver who shares many of the same values as Cheerios
," said Gregg Dorazio, manager of Shopper Marketing and Motorsports at General Mills.
As part of its ongoing commitment to nurturing the whole child and connecting families by fostering a shared love of reading, Cheerios
will once again provide more than six million children's books, written in both English and Spanish, free inside Cheerios
boxes beginning today.
16, 2013 /PRNewswire-USNewswire/ -- Food giant General Mills - the maker of Cheerios
and other popular brands - prides itself on being at the forefront of corporate social and environmental responsibility.
As an incentive to stay healthy, Cheerios
developed the "Do What You Love" sweepstakes.
Despite its refusal to do so at home, General Mills already offers GMO-free Cheerios
Making smart, heart healthy lifestyle choices is key, which is why I am excited to team up with Cheerios
to award people who put their hearts first.
Now through mid-October, more than 14 million specially-marked Cheerios
cereal boxes will feature a Send Cheer to Teachers postcard.
Today they were awarded the 2009 Cheerios
Sisters Saving Hearts grant for their strides in the fight against heart disease, specifically making a difference in the African American community.
Honey Nut Cheerios
character kicks-off campaign to 'spread the honey' with joyful, danceable track