bury the lead

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bury the lead

In journalism, to open a news article with secondary or superfluous information, thus relegating the central premise (the lead, which usually occupies this position) to a later part. "Lead" in this sense is sometimes written as "lede." I usually just skim through articles in the newspaper, so it really annoys me when they bury the lead.
See also: bury, lead
References in periodicals archive ?
All three news stories, Buttry notes, bury the lede (paywall coming) paragraphs down in their stories and all three neglect to say that the program is an experiment -- a Gannett experiment at that (all neglect to even mention Gannett).
Most citizens inspired to write about their local zoning board are likely to (1) have a grudge or gripe and (2) write "minutes of the meeting" and bury the lede.