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A typical, ordinary, average person. (Technically gender neutral, though suggesting a male given the use of "Joe.") Their security is so lax that any old Joe Bloggs could walk right up and take their equipment. For any new piece of technology to succeed in the market these days, it has to be easy for any Joe Bloggs to pick up and use.
See also: joe
1. noun A webpage that is, or is similar to, an online journal, typically in which entries are posted regularly and in chronological order. The term is short for "weblog." I think it would be fun to start a fashion blog!
2. verb To maintain and post entries to a blog. I've been so busy that I haven't blogged in weeks. When I was going through that rough patch, I found it really helpful to blog about it.
ˌJoe ˈBloggs(British English) (American English ˌJoe ˈBlow) (informal) a way of referring to a typical ordinary person: What will this promised cut in taxes really mean to Joe Bloggs and his family? ♢ As the son of a senator, of course he has advantages that the average Joe Blow doesn’t have.
See also: joe
n. a type of online diary that someone makes available to other people on the internet. (A very popular way to communicate one’s personal details without any social interaction.) John started a weblog so that other people could read about what he eats for breakfast. I deleted my blog, since it was too silly.