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no one ever went broke underestimating the taste of the American public

People will gladly accept something lowbrow or inferior, which makes them a prime source of income for others. The phrase is typically attributed to writer H.L. Mencken. A: "We can't pitch this script to the studio—it's truly awful!" B: "Oh please, no one ever went broke underestimating the taste of the American public!"

*American as apple pie

Cliché quintessential American. (*Also: as ~.) A small house with a white picket fence is supposed to be as American as apple pie.
See also: American, apple, pie

American dream

the idealistic notion that Americans are preoccupied with obtaining certain materialistic goals. The American dream of home ownership, a car in the garage, and a chicken in every pot started in the early thirties.
See also: American, dream

as American as apple pie

having qualities that are thought to be typical of the US or of the people of the US Blue jeans are as American as apple pie.
See also: American, apple, pie

be as American as apple pie

to be typically American Country and western music is as American as apple pie.
See also: American, apple, pie

Truth, justice, and the American Way

phr. & comp. abb. a phrase said in response to impassioned declarations about almost anything. (This phrase was used to introduce the Superman radio and television programs.) Sure, Mom and apple pie, as well as TJATAW.
See also: American, and, way
References in periodicals archive ?
The third great enlargement is troublingly complex and contradictory On the one hand, the Great Depression and the Second World War opened the idea of Americanness to people who had been considered outside its bounds.
This body was believed to be contradistinguished from other national literatures by certain qualities of "literary Americanness," which in turn were seen as expressive of certain national characteristics.
However, as the parents became more acculturated and the children learned more about American ways, the family also started to exhibit signs of Americanness that were visible in their ownership of "modern devices" like a radio, a piano, a refrigerator, an automobile, and upholstered furniture.
Likewise, Camp Fire Girls defined Americanness by drawing racial boundaries.
In Great Neck, they could live lives that reflected their new prosperity and Americanness and that insulated them from the social and demographic changes that the city was beginning to undergo.
5) John Carlos Rowe gives that effort a name--the New American Studies--and so locates a twenty-first-century sense of Americanness in the "contact zones" along multiple U.
Where the Pilgrim soul sought God, the nineteenth-century Pilgrim heirs sought a certain kind of Americanness.
Does one look for Americanness in the writings of Henry James and T.
8] Indeed, the sometimes overt, sometimes subtle power relations between Chicanos and Anglos connect Gilb's stories yet refuse to yield a neat, unitary vision of relations between cultures; instead, his characters reflect the heterogeneity of ethnic experience within US multiculturalism, sometimes celebrating their Americanness and sometimes reasserting their ethnicity as they yearn for a half-remembered, half-imagined Mexican community.
Americanness is the world's most abstract political and spiritual condition.
The only other American writer of that time to conjure Spain so well is Creeley's contemporary and friend, Paul Blackburn, another poet interested in his Americanness but not in being a local poet or a provincial in New York City.
It is, curiously, because of the Americanness of the public schools that they are less able to do what private schools can do, and that is teach us our communal relationships.
According to Mintz, by writing about Native Americans, the American Hebrew poets were seeking to discover and connect with the bedrock of originary Americanness (363).
In silencing Rocky, Del Rey not only puts pop on top but also isolates female desire as the essence of Americanness.
This appreciation seems to draw on the germinal definition of the gist of Americanness as constituted by the willful abandoning of all established ways and manners.
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