forty minutes of hell

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forty minutes of hell

In collegiate basketball, the entire duration (40 minutes) of a game played in a suffocatingly aggressive manner. The phrase was reportedly coined by Nolan Richardson while coaching the Arkansas Razorbacks in the mid-1990s. Primarily heard in US, South Africa. OK, everyone, go out there and give them forty minutes of hell—don't even give them a chance to breathe!
See also: forty, hell, minute, of
References in periodicals archive ?
The first to escape the 40 minutes of hell was 19-year-old Jenny Youll, from Linthorpe.
SEATTLE - It finally ended, those 40 minutes of hell on the banks of Lake Washington that concluded with Washington's 95-50 haymaker that landed square on the Ducks' collective chin.
Arkansas talks about 40 minutes of hell with its defense," Wrenn said.
It's like playing one game against Oklahoma State, which is a half-court team, and then 48 hours later having to face Arkansas and its 40 minutes of hell.