$64 question

$64 question

The essential or ultimate question. One of the most popular radio quiz shows during the 1940s was Take It or Leave It in which contestants strived to answer question after question until they reached the top prize of sixty-four silver dollars. The questions increased in difficulty, and at any point contestants could choose to stop and keep the amount of money they had won to that point. The phrase “$64 dollar question” became a catchword to the point that it became the program's name, and people applied the phrase to any very important question or matter. Even more popular was the 1950s television spinoff, The $64,000 Question, with the phrase, now adjusted to inflation, catching on in popular speech, but not to the extent that its antecedent did.
See also: question
References in periodicals archive ?
Meanwhile, as Celtic prepare to kick-off the new season against Dundee United, here's the $64 question.
With revelations (published exclusively in this issue of The Advocate) that Merritt allegedly filmed a series of all-male porn videos while on active duty, the $64 question now is: How will this revelation affect the cause of gays in the military?
Peck: Now for the $64 question - what do you foresee as the timing for publication of the Final Rule for MDS 2.
The $64 question being asked by sociologists now is whether or not Turkish society is changing and gradually becoming more individualistic, or if it will stay predominantly group-oriented.
That leads me to the $64 question posed to Hornady's Johnson, "What's the.
The $64 question is: Can the MTA overcome its political quagmire and recognize new ideas and solutions?